Manager, Market Research, Consumer Products / Cosmetics

Maryland

Benefits - Full

Bonus Eligible - Yes

Job Summary:

We are looking for a driven and focused individual to lead our Market

Research efforts. The successful candidate will be responsible for

developing consumer insights to support the needs of the business units.

Using both primary and secondary market research sources, the candidate will

analyze and synthesize information into useful market insights. This

information will be both qualitative and quantitative in nature.

Essential Duties and Responsibilities:

1.Design and execute primary market research studies (e.g., concept tests,

attitude & usage studies, claims sorts). Tasks include selecting research

firms, writing questionnaires, analyzing results, and presenting findings.

2.Utilize secondary market research sources to gather information to support

business unit needs. Sources include Lexis-Nexis, Mintel, Euromonitor, and

other databases/info hubs.

3.Analyze quantitative data for a variety of activities, including

estimations of market size/potential, tracking of sales data, market trends,

etc.

4.Develop and manage research plan and budget.

5.Answer ad-hoc market research questions as they arise to help drive sales,

gain customers, and fulfill other business needs

6.Research will be conducted by firms in the U.S. as well as several

countries throughout the world.

Qualifications:

1.Bachelor's degree required.

2.6-8 years related work experience, preferably for a CPG (or other

consumer-focused) company.

3.Experience should include several years of designing and leading primary

market research studies.

4.Strong quantitative skills including the ability to collect, analyze and

interpret large amounts of data.

5.Strong knowledge of Microsoft Excel and PowerPoint.

6.Knowledge of databases such as Lexis-Nexis preferred.

7.Excellent written and oral communication skills.

Travel:

Domestic 5 %

International 0 %

5+ to 7 years of experience

Minimum Education - Bachelor's Degree