Director of Marketing
Medical Equipment / Devices
Sales / Marketing

- New Hampshire - Southern - greater Boston metro
Benefits - Full

Bonus Eligible - Yes
DESCRIPTION:

The Director of Marketing is responsible for the day-to-day support of the field organization as well as the key marketing programs that support our business including educational initiatives. Responsibilities also include managing the Inside Sales function and driving the development of new programs to enhance the effectiveness of this program. This position reports to the VP, Global Marketing and works closely with both our primary & subsidiary field organizations, strategic partners and distributors to drive business of all existing products.

RESPONSIBILITIES:

- Lead downstream marketing efforts and provide day-to-day front line support for the company's direct sales force as well as strategic partners.

- Identify and develop effective sales productivity tools, collateral, internal training programs including new hire training and refresher training, promotional sales programs to drive orders, marketing  tools that communicate the company's value proposition, and competitive intelligence in pre-empting competitive landmines

- Lead the company's education efforts both internally and with 3rd party medical education companies

- Develop and execute global marketing plans for Mammography, MRI and CT product lines, related support services, and educational offerings focused on maximizing orders, revenue and profitability

- Analyze existing business according to various segmentations and competitive win/loss data to direct the development of key marketing programs to maximize revenue

- Deliver marketing input to tradeshow strategy and provide support in executing tradeshow elements including messaging, events, etc.

- Lead the inside sales function which is responsible for contributing to the opportunity pipeline for our subsidiary company's market segments

- Manage US and international luminary relationships, establishing executable quarterly and annual goals and objectives to support the company's product development and clinical marketing objectives

- Negotiate government and commercial contracts

- Cultivate the imaging OEMs, PACS companies and distributors globally to increase current year sales (Promotions/programs, sales/apps training, inside sales, luminary site development, etc.)

- Cultivate relationships with industry organizations and support sales efforts for Group Purchasing Organizations

- Interdisciplinary leader to ensure cross-functional readiness for new product and service launches

- Lead the process of obtaining and disseminating competitive intelligence to the field for all product lines

COMPENSATION/ BENEFITS

Our company offers a competitive salary, incentive stock options, and an exceptional benefits package including outstanding medical and dental insurance, vision care, short- term and long-term disability, group life insurance, a comprehensive 401(k) plan complete with company matching, section 125 flexible spending accounts for health and dependent care, tuition assistance, discounted homeowners and car insurance, pre-paid legal services, accident insurance, Digital Credit Union, and paid vacation & personal time off.

LOCATION: This position will work out of our New Hampshire office.

7+ to 10 years of experience
Management Experience Required - Yes
Minimum Education - Bachelor's Degree

Does the candidate have marketing experience in either the medical devices or healthcare industries?

The Ideal Candidate

REQUIREMENTS:

- Strong communication skills, high energy and the ability to lead team in servicing all needs of sales force required.

- Minimum 5-10 years experience in sales support and customer service, sales or field-related experience desirable

- Minimum of 5 years marketing experience in healthcare industry (medical devices/software preferred)

- Demonstrated ability to communicate complex/intangible products effectively

- Bachelors degree in Business Administration or Sales and Marketing; MBA preferred

- Demonstrated abilities and experience with channel management

- Available to travel 25-30% of the time